The Distinct Life is a creative agency owned and directed by Rick Williams, the co-owner of Detroit’s well known sneaker store, Burn Rubber, a store supplying nothing but the most premium products to the good people of Detroit.
Over the years Rick has been involved in a number of high profile collaborations, both through Burn Rubber and TDL and has worked with the likes of Ubiq, New balance and Reebok to name a few, all of which many agree have been seriously on-point. After his previous work with the Burn Rubber crew on the Reebok Classic Leather for its 30th anniversary, Rick was given free reign to do as he pleases with a pair of Reebok Ventilator’s. Rick’s rendition of the early 90’s model features camo debossed burgundy leather overlays, grey mesh underlays and burgundy and cream suede accents throughout the upper, whilst his affiliation with Boston’s very own Frank The Butcher is exhibited through the BAU branding on the heel, lace-lock and rubber hang tag.
Other details include the dual branded tongue patches and embroidery and the exquisitely detailed camo lining.
The TDL Camo Ventilators are currently available to purchase at Footpatrol
View more images via the gallery above using the left + right arrows.

Text: Joel Stoddart    Photography: Stephen Donald   Location: Soho, London, UK