Way back at the beginning of the millennium a guy called Woody decided to put together the first issue of Sneaker Freaker Magazine. Things were very different back then, many of the well established sneaker boutiques we all love today were just starting to trade and the blogs we use to keep track of upcoming releases and drop dates were either non existent or had only just surfaced.
Ten years and 26 issues deep we find ourselves in the present day and Sneaker Freaker’s latest collab is revealed to the world; the New Balance 998 “Tassie Devils”. The name for this collaboration comes from the Tasmanian Devil, a marsupial that is suffering from an epidemic of cancerous facial tumours that is wiping them out. For this reason SF will be donating part of the profits from the sale of this collaboration to help protect these animals from distinction.
The Tassie Devils are a vision of purple, with five shades of the colour mixed together with a bone midsole, sporting fangs and speckling, to produce a great looking shoe with premium materials.
These were originally supposed to be released in late 2012, but due to production issues (which we are led to believe was something to do with SF not being happy with the shape of the toe box) they were delayed until the very end of the first quarter of 2013. This delay allowed for a considerable amount of hype to build up, clearly demonstrated by the amount of people willing to brave the cold (in some cases minus temperatures) for over 24 hours before they were being released.
View more images via the gallery above using the left + right arrows.

Text & Photography: Thor Geralddson Editing: Stephen Donald Location: North Greenwich, London, UK