The Distinct Life is a creative agency owned and directed by Rick Williams, the co-owner of Detroit’s well known sneaker store, Burn Rubber, a store supplying nothing but the most premium products to the good people of Detroit.   Over the years Rick has been involved in a number of high profile collaborations, both through Burn Rubber and TDL and has worked with the likes of Ubiq, New balance and Reebok to name a few, all of which many agree have been seriously on-point. After his previous work with the Burn Rubber crew on the Reebok Classic Leather for its 30th anniversary, Rick was given free reign to do as he pleases with a pair of Reebok Ventilator’s. Rick’s rendition of the [...] Read more