Two weeks ago Le Coq Sportif hosted an in-store event to promote the launch of their new Concept store in Covent Garden, London, which we were kindly invited to attend.   After we were done taking pictures we indulged in the extremely tasty food that was downstairs, alongside some beer of course, and then had a good browse around the store checking out their current collection. Later on in the evening we found out that the French brand is 130 years old this year , making it one hell of an old company with a lot of history behind it and to celebrate this they unveiled a sculpture of bicycle tires made by the Wilson brothers representing the brands long term cycling heritage.   The store [...] Read more