Nike Air Max Reinvent Project
Posted on March 30, 2013
In 1978 Nike debuted their Air technology with the introduction of the Tailwind, the first model to feature a sole comprised of gas filled plastic membranes , revolutionising cushioning and sole design up to this current day.
9 years later the Air Max 1 and its amazing visible air unit was released upon the world, gaining instant attention from running and footwear enthusiasts alike and the popularity spawned the on-going series of Air Max trainers that we have all grown to love.
On the 28th of March, we attended a preview of the Nike Air Max Reinvented exhibition at the Hoxton Arches where six artists showcased their take on their choice of Air Max, using their respective skills and knowledge of the models to express the history and personality of their chosen shoe through their work.
The exhibition is open to the public and is available to view today and tomorrow from 10am-6pm.
32 Cremer Street
(1 minute walk from Hoxton Overground)
View more images via the gallery above using the right + left arrows.
Words and photography: Joel Stoddart