Founded in 1989 by Luca Benini in Ferarra, Slam Jam has supplied Italy with a range of products otherwise unfound in the country and have infused their passion for streetwear into the various projects that they have been involved in over the years.
Slam Jams’ first collaboration with asics was in 2010 on the ever popular Gel-Lyte 3 model, dubbed the ‘5th dimension’ due to the every day decisions and actions we make that mould our future for the better or worst or in Slam Jams case, the intricately chosen materials and colours they used on the Gel-Lyte 3 would make it one of the most sought after pairs of asics ever produced. In January 2013, Slam Jam released their second collaboration with the Japanese athletic brand, using the Gel-Lyte 3 and its unique silhouette once again. The colours used throughout the model were inspired by their HQ in Ferarra with the grey sole unit matching the building and the green and yellow representing the plantation surrounding it.
Now we all know that the italians have a fine eye for quality and this pair of trainers cements that fact as the use of perforated and flat leather on the upper panels, mixed in with the 3M tiger stripes and the Ripstop split-tongue all fuse together perfectly creating a premium quality summer trainer that’s tough enough to be worn during the harsher months leading up to it.
The Slam Jam Gel-Lyte 3 released at Slam Jam locations on the 19th of January 2013 as an exclusive pack that included matching ‘Made In Italy’ socks and a poster, whilst select stockist like Footpatrol in London, Hanon in Aberdeen and Solebox in Berlin sold their allocation on the 26th of January.
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Text: Joel Stoddart    Photography: Stephen Donald    Assistant: Thor Geraldsson   Location: Soho, London, UK